E-Sports & Mobile Gaming

Strategy

Although the e-sports sector (electronic sports) could be on the verge of becoming mainstream and the next billion dollar market, it is still largely under the radar of investors. This has long since ceased to be a niche for geeks, but is increasingly being operated professionally. Not only top clubs like Paris-Saint-German and Manchester City, but also less large clubs like FC Basel or VfL Wolfsburg already afford their own e-sports teams. Worldwide, the number of e-sports enthusiasts is already over 300 million (according to market research company Newzoo) and the trend is rising. The special feature of e-sports is that the group of 18-34 year olds Digital Natives is extremely concentrated here. According to Newzoo, their share of the audience in e-sports is 50 percent, compared with just under 10 percent for Premier League football broadcasts. This concentration of a defined consumer group is extremely interesting for companies and marketing companies. Accordingly, expenditure on broadcasting rights, advertising and sponsoring is growing rapidly. Voncert's e-Sports & Gaming Basket reflects the share price performance of 16 companies active in software production, mobile gaming and broadcasting/streaming in the e-Sports sector. The majority of the companies come from the USA, Japan, China and Korea. The product has a term of 3 years and its composition remains unchanged over the term.