Although we are living longer, biologically we are younger than ever. More and more older people are turning back the years and taking their lives in entirely new directions. Senior citizens are thus increasingly becoming key factors in the economy, which is borne out not only by longer lifespans and better health, but also by the increasing size of this age group. The “Silver Society” is the manifestation of a long-term demographic trend, a development that various business areas are profiting from and which investors can also harness. The new Solactive Demographic Opportunity Performance Index was launched with this in mind. It provides investors with a means of participating in the trend of population aging in the western industrialized countries.